Caltex Bangladesh
A brand and product site for a fuel and lubricants brand.
- Client
- Caltex Bangladesh
- Service
- Web Development
Overview
Caltex is a global fuel and lubricants brand. The Bangladesh site had to follow the brand while speaking to local drivers and fleet buyers.
The challenge
Global brand rules, local content. The site had to feel like Caltex without copying the global template.
Outcome
A local site that passes brand review and gives drivers and fleets what they came for.
What we built
- Brand-led home page within global guidelines
- Lubricant and fuel product pages
- Station and dealer finder
- Fleet and business enquiry flow